Wednesday, June 19, 2013

The Latest on the Gisele Bündchen Stock Index

Gisele Bunchen is a Brazilian supermodel, celebrity endorser and spokesperson for numerous products of many publicly traded companies. She also happens to be the wife of American football star Tom Brady. Gisele is the top earning model according to Forbes Magazine. I have tracked the companies that Gisele has connections with and built those stocks into the form of a stock index, in order to compare Gisele's stocks with the Dow Jones Industrial Average.

The following graph shows the return for both since 2007:

The Gisele Index is still outperforming the Dow Jones Industrial Average by a wide margin. The Gisele Index is up an outstanding 79% since January 2007, whereas the Dow was up only 22%. over the same period of time. I have been maintaining the same stocks in the portfolio to keep it consistent over time.

Since 2007, her index was up 79%, since 2008 up 77%, and since 2009, up 111%. Even in the last year and a half, since January 2011, the Gisele Index was up 44.6%.

The stocks in her index include:

Volkswagon (VLKAY) TV commercial spokesperson

Polo Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren, owned by Polo Ralph Lauren Corp.

Telefonica Brasil [Vivo Participacoes] (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America

News Corp. (NWSA) Starred in the comedy, Taxi, in her movie debut, and The Devil Wears Prada, both produced by 20th Century Fox, a division of News Corp.

Procter & Gamble (PG) Celebrity endorsement, increased Pantene's sale in Brazil by 40%.

Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot

For a free list of stocks in the Gisele Stock Index, go to

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, and the Supermodels Stock Indices.

The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS and NWSA at the time the article was written. No celebrity endorsement expressed or implied.

By Fred Fuld at

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