Hugh Hefner and Playboy concerned that Church related Charity Ball Will Hurt Playboy's Reputation

Hugh Hefner and Playboy are concerned that a Church related Charity Ball will hurt Playboy's reputation. What???!
A charity ball in New Zealand is planning a Playboy theme, but Hugh Hefner doesn't like the idea because it would 'tarnish' Playboy's reputation.

From a Sapa-AFP article in the Sunday Times web site:
http://www.suntimes.co.za/zones/
sundaytimesNEW/basket7st/basket7
st1157794300.aspx