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Sunday, May 06, 2007

Average Visits per Visitor: Google is NOT Number 1

A few weeks ago, comScore, a leader in web site measurement, released their world rankings of web properties. Their Average Visits per Visitor Analysis shows the number of repeat visits that each visitor makes to the same site. I would have thought that Google (GOOG) would have been number one, or at least Wikipedia, however, neither of them was even in the top three. Neither was Microsoft (MSFT), Yahoo (YHOO), or Time Warner (TWX), all of which were in the top ten, though. The number one site was NHN Corporation (NHNCF.PK), which trades very, very rarely on the pink sheets, but primarily trades on the Korean Stock Exchange. NHN is the number one game portal service in the world.

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