This is probably the ultimate in advertising! Universal Studios has placed a huge 50 foot high billboard for The Bourne Ultimatum on the side of the Manhattan coop where Matt Damon lives, who is the star of the Bourne trilogy of movies. The Bourne Ultimatum has grossed more than any other movie with an August opening for an opening weekend.
Universal is a subsidiary of NBC Universal which is jointly owned by General Electric (GE) and Vivendi SA (VIVEF.PK).
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