Chocolate Bars Need to Shrink

In the United Kingdom, chocolate bars will need to start shrinking, and not just due to inflationary factors or to save the manufacturers money. The British Food Standards Agency is requesting that chocolate-based bars, be reduced in size to a maximum of 50 grams, versus the 58 grams of Mars bars, as an example. They also want regular chocolate bars to be no bigger than 40 grams. This has come about in order to reduce obesity in England. Who knows how this will affect Hershey (HSY), Cadbury plc (CBY), and Nestle (NSRGY.PK)? Will consumers buy two candy bars instead of one, in order to make up for the loss of the chocolate kick?