The famous singer and actress, Beyonce, appears on the cover of the June 22 issue of Forbes Magazine. She earned $87 million according to the magazine, achieving fourth place on the 2009 Forbes Celebrity 100 list, and the second highest position for a musician. If you look at all the stocks of companies that she is connected with to build an index, her index outperforms the Dow Jones Industrial Average from the beginning of 2008. The Dow was down 30.7%, whereas the Beyoncé Stock Index was down only 23.8%.
Her index includes:
General Mills (GIS) served as celebrity spokesperson
Sony (SNE) Columbia Records label, Obsessed movie, distributed by Screen Gems, subsidiary of Sony; Cadillac Records movie, TriStar subsidiary of Sony
Viacom (VIAB) Dreamgirls, The Fighting Temptations, and Fade to Black movies, distributed by Paramount, subsidiary of Viacom
Pepsi (PEP) TV, radio, and Internet commercials
L'Oréal Group (LRLCF.PK) earned $1 milion as a celebrity endorser
Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, the Freida Pinto Stock Index, and the Supermodels Stock Indices.
Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average.
Author does not own any of the above. No celebrity endorsement expressed or implied.
By Stockerblog.com
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