Thursday, September 25, 2008

Eva Longoria Speaks for Microsoft, Her Index Outperforms the Dow


Last year, I developed the Eva Longoria Stock Index. Since Eva is now appearing on the new Microsoft (MSFT) TV commercials, replacing Jerry Seinfeld, I thought it would be appropriate to update her index for this year.

Components of the Eva Longoria Stock Index:

Hanes (HBI) celebrity endorsement

New York & Company (NWY) celebrity endorsement

BEBE (BEBE) SPORT celebrity endorsement

Magnum ice cream brand owned by Unilever (UN) - celebrity endorsement

Pepsi (PEP) celebrity endorsement

Range Rover made by Land Rover, subsidiary of Ford Premier Automotive Group, a division of the Ford Motor Company (F) - celebrity endorsement

Starred in Desperate Housewives produced by ABC Television owned by Disney (DIS), also starred in ABC's remake of Dragnet

Starred in The Young and the Restless produced by Sony Pictures Television a subsidiary of Sony Pictures Entertainment, which is a division of Sony (SNE)

Microsoft (MSFT) 'I'm a PC' television commercial cameo appearance celebrity endorsement [this stock not involved in the index in above chart as this is a new endorsement]

Assumptions:
This is price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were included.

Returns:
Over the six month time period shown, the Eva Longoria Stock Index was down only 4%, versus the Dow Jones Industrial Average, which was down 8.7%.

Check out additional celebrity stock indices such as Gisele Bundchen, Heidi Klum, and Angelina Jolie.

Author owns F, DIS, and MSFT.

By Fred Fuld at Stockerblog.com

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