This Day in Financial History: April 23
April 23, 1985 - Coca-Cola changed its formula and released New Coke. The extreme negative response caused the company to bring its original formula back on the market in less than 90 days.
April 23, 2007 - Paul Erdman, Canadian-American economist and author passed away. He was the author of numerous best selling financial books including The Billion Dollar Sure Thing and The Silver Bears.