Book Review: Advertising 2.0

It is rare that I find a non-fiction book that is hard to put down, but Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy Tuten, is one of those books. Whether you work for a large company or have your own small business, whether you have a product, service, or web site you are trying to promote, this book is well worth reading.

This book goes into extensive detail about all the various ways to advertise using Web 2.0, with many, many examples. I thought I knew a lot about advertising, but I was unaware of such advertising content as cCGM, CFM, CGM, CGM2, and CSM, which the book covers in easy to understand language. The author also talks about how Friendvertising can be done on the social networking sites, not just the big ones, but the lesser known ones such as Dogster, Gather, and Xanga.

She even covers advertising in virtual worlds, social news media, consumer provided brand folklore, and even alternate reality games and social games.

If you are looking for concise and complete coverage of advertising in the 2.0 Web world, get the book Advertising 2.0: Social Media Marketing in a Web 2.0 World. I highly recommend it.

By Stockerblog.com

Stocks Going Ex Dividend Early November

In bull markets, investors sometimes use a stock trading technique called 'Buying Dividends,' which is the technique of buying stocks before the ex dividend date and selling the stock shortly after the ex date at approximately the same price, yet still being entitled to the dividend. This technique usually only works in bull markets.

If you are interested in buying dividends, there are several stocks in several different sectors and industries to choose from. In order to be entitled to the dividend, you have to buy the stock before the ex-dividend date, and you can't sell the stock until after the ex date. The actual dividend may not be paid for another month.

All of the following stocks have market caps over $500 million, and yields over 3%.

NuStar GP Holdings, LLC (NSH) is going ex-dividend on 11/3/2008. The stock has a PE of 17 , a PEG of 1.51 and a yield of 8.40% .

Autoliv Inc. (ALV) is going ex-dividend on 11/4/2008. The stock has a PE of 5 , a PEG of 0.54 and a yield of 6.88% .

Enbridge Energy Partners, L.P. (EEP) is going ex-dividend on 11/4/2008. The stock has a PE of 13 , a PEG of 3.29 and a yield of 12.16% .

Penn Virginia Resources (PVR) is going ex-dividend on 11/4/2008 The stock has a PE of 14 , a PEG of 1.61 and a yield of 12.61% .

Penn Virginia GP Holdings, L.P. (PVG) is going ex-dividend on 11/4/2008. The stock has a PE of 18 , a PEG of 0.99 and a yield of 8.78% .

Alcoa Inc. (AA) is going ex-dividend on 11/5/2008. The stock has a PE of 6 , a PEG of 0.73 and a yield of 5.57% .

FirstEnergy Corp. (FE) is going ex-dividend on 11/5/2008. The stock has a PE of 12 , a PEG of 1.69 and a yield of 4.47% .

Magellan Midstream Partners, L.P. (MMP) is going ex-dividend on 11/5/2008. The stock has a PE of 10 , a PEG of 1.45 and a yield of 9.23% .

Inergy, L.P. (NRGY) is going ex-dividend on 11/5/2008. The stock has a PE of 28 , a PEG of 4.00 and a yield of 12.65% .

Overseas Shipholding Group Inc. (OSG) is going ex-dividend on 11/5/2008. The stock has a PE of 5 , a PEG of 0.28 and a yield of 4.09% .

Magellan Midstream Holdings, L.P. (MGG) is going ex-dividend on 11/5/2008. The stock has a PE of 13 , a PEG of 0.77 and a yield of 8.05% .

Sunoco, Inc. (SUN) is going ex-dividend on 11/6/2008. The stock has a PE of 13 , a PEG of 1.75 and a yield of 4.74% .

Fortune Brands, Inc. (FO) is going ex-dividend on 11/7/2008. The stock has a PE of 12 , a PEG of 1.25 and a yield of 4.43% .

For more details on dividend definitions, check out definitions of dividend dates. If you like dividend stocks, you should check out the the High Yield Utility stocks and the Monthly Dividend Stocks at WallStreetNewsNetwork.com.

Author does not own any of the above.

By Stockerblog.com

Top Yielding Debt Free Stocks

With the extreme market volatility that has been taking place lately, investors are looking toward high yield stocks, so they have income coming in while waiting for their stocks to appreciate. In addition, investors prefer companies with no debt for additional safety. Combine those two features together, and look for the stocks with low PE ratios and low PEG ratios and you get the following list.

United Online, Inc. (UNTD) is an Internet and media services companies which owns the NetZero and Juno brands. The stock has a PE of 10 , a PEG ratio of 0.86 , and pays a yield of 9.84%.

Williams Pipeline Partners L.P. (WMZ) is a natural gas transportation and storage company. The stock has a PE of 2 , a PEG ratio of 0.24 , and pays a yield of 9.29%.

Pioneer Southwest Energy Partners L.P. (PSE) owns oil and gas properties. The stock has a PE of 5 , a PEG ratio of 0.68 , and pays a yield of 8.56%.

Starlims Technologies Limited (LIMS) creates and markets laboratory information management systems software solutions. The stock has a PE of 9 , a PEG ratio of 0.60 , and pays a yield of 7.17%.

NutriSystem Inc. (NTRI) is a provider of weight management and fitness products and services. The stock has a PE of 6 , a PEG ratio of 0.34 , and pays a yield of 5.86%.

Maxim Integrated Products Inc. (MXIM) makes and sells linear and mixed-signal integrated circuits. The stock has a PE of 14 , a PEG ratio of 0.92 , and pays a yield of 5.71%.

Electro Rent Corporation (ELRC) rents, leases, and sells electronic equipment. The stock has a PE of 15 , a PEG ratio of 0.99 , and pays a yield of 5.22%.

Patterson-UTI Energy, Inc. (PTEN) is a provider of onshore contract drilling services. The stock has a PE of 6 , a PEG ratio of 0.57 , and pays a yield of 5.10%.

Christopher & Banks Corporation (CBK) designs and markets women's apparel. The stock has a PE of 12 , a PEG ratio of 0.88 , and pays a yield of 4.67%.

Safety Insurance Group, Inc. (SAFT) is a provider of automobile insurance in Massachusetts. The stock has a PE of 7 , a PEG ratio of 0.49 , and pays a yield of 4.36%.

If you like high yield stocks, you should check out the the High Yield Utility stocks and the Monthly Dividend Stocks at WallStreetNewsNetwork.com. You should also take a look at Top Yielding Defense and Aerospace Stocks.

Author owns UNTD.

By Stockerblog.com

Wisconsin Stocks

Wisconsin is a popular tourist destination. The most visited places within the state are: The Wisconsin Dells, House on The Rock, and the Circus World Museum. Some interesting facts about Wisconsin follow:

1. Wisconsin’s largest forest product is papermaking, and it employs more than 100,000 people.
2. Gravel and construction sand represent 80% of Wisconsin’s nonfuel mineral production.
3. Wisconsin’s top agricultural products are dairy beef and calves, and corn
4. Workers in the papermaking industry of Wisconsin are the highest paid within the manufacturing industry.
5. Wisconsin tourism industry employs 177,000 workers and generated about $6 billion in revenue.
6. Wisconsin’s major exporter industries are the computer, machinery, and the transportation.
7. Wisconsin’s main exports go to Canada, Japan, and Mexico.
8. One of the largest ore bodies of zinc copper is located in Wisconsin.
9. Wisconsin offers property tax exemptions for certain manufacturing companies.
10. Business taxes in Wisconsin are among the 15 lowest in the country.

The following companies are headquartered in Wisconsin:

Johnson Controls, Inc. (JCI) develops and sells energy saving technologies, among other services. The stock has a market cap of $12.37 billion, a PE of 9, a PEG of 0.73, and it pays a yield of 2.0%.

Kohl’s Corporation (KSS) is a retail chain with operations throughout the United States. The stock has a market cap of $9.79 billion, a PE of 10, and a PEG of 0.74.

Harley-Davidson, Inc. (HOG) develops and manufactures motorcycles, accessories and parts for motorcycles worldwide. The stock has a market cap of $6.45 billion, a PE of 8, a PEG of 0.88, and it pays a yield of 4.5%.

Fiserv, Inc. (FISV) renders information management systems services in the United States. The stock has a market cap of $5.79 billion, a PE of 9, and a PEG of 0.70.

Wisconsin Energy Corporation (WEC) delivers natural gas and electric services in Wisconsin and Michigan. The stock has a market cap of $4.24 billion, a PE of 12, a PEG of 1.51, and it pays a yield of 2.6%.

Marshall & Ilsley Corporation (MI) is a bank providing financial services to corporate, institutional, and government customers. The stock has a market cap of $3.62 billion, a PE of 8, and it pays a dividend of 7.3%.

Rockwell Automation, Inc. (ROK) designs and provides software and solutions for industrial automation of different processes. The stock has a market cap of $3.75 billion, a PE of 6, a PEG of 0.52, and it pays a yield of 4.0%.

Joy Global, Inc. (JOYG) makes, and sells mining gear. The stock has a market cap of $3.00 billion, a PE of 9, a PEG of 0.67, and it pays a dividend of 2.2%.

Alliant Energy Corporation (LNT) generates, delivers and sells electric power in Minnesota, and Iowa. The stock has a market cap of $2.66 billion, a PE of 6, a PEG of 1.74, and it pays a yield of 5.1%.

Manpower Inc. (MAN) offers employment services in the United States, Canada, Europe, Mexico, Japan, Australia, and Argentina. The stock has a market cap of $2.26 billion, a PE of 5, a PEG of 0.46, and it pays a yield of 2.2%.

Don't forget to check out stocks from some of the other states, such as Missouri stocks, Minnesota stocks, Kansas stocks, and Iowa stocks.



Author owns HOG.

By Stockerblog.com