Monday, March 05, 2007

Movie Theaters' Movies on Demand

Three companies are working on a motion picture delivery system that will allow theaters to change the movies they are showing instantaneously, using satellite downloads with broadband delivery, instead of using hard drives. The three companies are Universal Pictures [a subsidiary of NBC Universal which 9is owned by General Electric (GE) and Vivendi SA], Warner Bros. Entertainment [a subsidiary of Time Warner (TWX)] and Digital Cinema Implementation Partners.

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