Bad Music Pushed to your Cell Phone as a Ringtone?

Yes, there is a company, Emotive Communications, which is developing the technology to push a ringtone to your phone, with the choice of music being made by the caller. Emotive is backed by some music and tech heavyweights, including Warner Music Group (WMG) which trades on the New York Stock Exchange. They are also backed by D. E. Shaw group and Bertelsmann Digital Media Investments.