You have to admit, Lindsay Lohan, the famous and occasionally notorious actress and singer, has a knack for getting her name in the news, whether intentionally or not. According to a recent article at OMG!, a source has said that Lohan has signed a contract with Playboy to pose nude for a spread in the magazine. She is reportedly being paid somewhere between $750,000 and $1,000,000.
What is nice about all the publicity that celebrities get is the ability to promote products and services for various companies that they are affiliated with. This includes motion picture distributors of movies that they appear in, products that they promote on television commercials, and even products that you see then use or drive. A perfect example is the Apple (AAPL) iPhone that Lindsay Lohan has been seen using.
When you look at all these companies, a Celebrity Stock Index™ can be compiled and compared to the Dow Jones Industrial Average or the S&P 500. Stockerblog.com has developed numerous Celebrity Stock Indexes, including Gisele Bunchen, Heidi Klum, and Angelina Jolie. At WallStreetNewsNetwork.com, you can also find free downloadable lists of stocks in celebrity indices including The Beatles and Charlie Sheen.
So lets take a look at Lohan and see what companies she is affiliated with. First, you can no longer invest in Playboy as Hugh Hefner took the company private several months ago.
Lohan starred in The Parent Trap, Freaky Friday, Confessions of a Teenage Drama Queen, Herbie: Fully Loaded, and the TV show on ABC, Ugly Betty, all distributed by Disney (DIS). She received numerous awards including
Young Artist Award for Best Performance in a Feature Film Leading Young Actress, MTV Movie Award for Breakthrough Female Performance, Teen Choice Award for Choice Movie Breakout Star. The Disney stock pays a yield of 1.1% and trades at 12 times forward earnings.
She also received several awards for her starring role in Mean Girls, a Paramount Pictures release. Paramount is owned by Viacom (VIA). The stock yields 1.9% and trades at 12.2 times forward earnings.
Lohan also appeared in a couple of movies for News Corporation's (NWS) 20th Century Fox, Just My Luck and Machete. News Corp. pays a yield of 1.1% and has a forward price to earnings ratio of 10.
Lohan has been seen numerous times wearing Ray-Ban sunglasses, produced by Luxottica Group S.p.A. (LUX) and recorded some albums on the Casablanca Records label, which is owned by Vivendi SA (VIV). These include Speak and A Little More Personal.
What is amazing is that is you track all these stocks as an index and compare it to the Dow Jones Industrial Average starting January of 2010, you will discover that the LiLo Index substantially outperforms the Dow. As a matter of fact, the LiLo Index was up 71.8% versus only 16.3% for the Dow during the same time frame. Of course, a lot of the growth of the LiLo was due to Apple more than doubling, but even if you back out Apple, Lindsay Lohan is still up 27.4%. Since a picture is worth a thousand words, you should check out the chart.
There are a few other companies which are part of the Lindsay Lohan Stock Index which can be found at WallStreetNewsNetwork.com. To see a free list of all the stocks in the Lindsay Lohan Stock Index, along with financials and the connection to Lohan, go to WallStreetNewsNetwork.com.
Disclosure: Author owns AAPL and DIS. No celebrity endorsement is expressed or implied. No investment recommendations are expressed or implied.