Reprinted Courtesy of StartupAlmanac.com
Do you want more promotion for your business? Do you want your company to get free publicity? Do you want to get attention-getting headlines for your product or service? Then you need to read Another Boring, Derivative, Piece of Crap Business Book: Make The First Basic Leap In Work in 100 Years, Laughing All The Way by Mike Veeck and Allen Fahden (on his business card, it says Another Dumbass Author).
The book makes it very clear that the best way to get the publicity you want is to do the opposite of what everyone else is doing, and not only that, but do something stupid.
One of the interesting chapters in the book is about how author Allen Fahden wanted to come up with an idea to promote his book. He realized that he should take the advice of his own book, and did something stupid. So he set up a one book bookstore.
He rented 1,000 square feet of retail space, set up various bookshelves with different sections, such as travel, philosophy, and history, with just his books in all those sections. The sign over his shop said One Book Bookstore. He also posted a little sign that said Shoplifters Welcome.
A woman walked by and asked what he was selling. He invited her in, showed her around, told her about his top ten best selling books list (his book was in all 10 places of course), and she was very impressed. She told him that she writes a small column in the local newspaper and would write about his store.
Within a month, the One Book Bookstore was written about in major magazines and newspapers all across the country, and was covered by ABC and the BBC.
The book has numerous and hilarious ideas and true stories. Here is just a small sample of some of the chapter titles:
Think One Person Can't Make a Difference? - I Killed Disco
We're Number Three and We Don't Try at All
If You're Worried About Covering Your Ass, Learn to Walk Backward
The Joys of Wine Slobbery
English for Me is a Second Language - I Don't Have a First
Bat Night with Tonya Harding (at baseball game)
The book is only available in hardback, but it is a small size book, about the hight and width of a regular paperback, so it fits easily inside a briefcase, purse, or carry-on. The book even has a flip page video inside.
For light amusing reading with great, inspirational, funny promotional ideas, I recommend Another Boring, Derivative, Piece of Crap Business Book.