Stocks of Super Bowl Advertisers

If you watched the Super Bowl yesterday, you would have noticed that the commercials took up almost as much time as the game. Many of the advertisers were produced by publicly traded companies.

Here is a selection of most of the major advertisers.

Budweiser	Anheuser-Busch InBev	BUD
Camry	Toyota	TM
Carnival	Carnival	CCL
Chevrolet	General Motors	GM
Coca Cola	Coca Cola	KO
Discover	Discover Financial	DFS
Disney	Disney	DIS
Dorritos	Pesico	PEP
Dove Men+	Unilever	UN
esurance	Allstate	ALL
Fiat	Fiat Chrysler	FCAY
Furious 7	Comcast	CMCSA
Intuit Turbotax	Intuit	INTU
Lexus	Toyota	TM
McDonald's	McDonald's	MCD
Microsoft	Microsoft	MSFT
Nissan	Nissan	NSANY
Pepsi	PepsiCo	PEP
Sketchers	Sketchers	SKX
T-Mobile	Deutsche Telekom	DTEGY
Tamiflu	Roche	RHHBY
Terminator	Viacom	VIA
Toyota	Toyota	TM
Weight Watchers	Weight Watchers	WTW
Xfinity	Comcast	CMCSA

Super Bowl is a registered trademark.

How to Invest in the Super Bowl

This year, the American Football Conference [AFC] champion New England Patriots and the National Football Conference [NFC] champion New York Giants are in the Super Bowl XLVI held at Lucas Oil Stadium in Indianapolis. The game used to be a popular indicator of the future of the stock market. The indicator states that if the NFC team wins, we will have a bull market this year, but if the AFC team wins, it will be a bear market. The indicator has been correct about 80% of the time.

Corporations are shelling out $3.5 million for a 30 second television commercial. Most of the companies that have chosen to advertise during the Super Bowl XLVI broadcast are publicly traded stocks, so if you think these companies will benefit from this advertising, now is the time to take a closer look at them and get a touchdown with your picks. Here is a list of the advertisers along with their stock ticker symbols.

Toyota ( TM ) has a couple commercials promoting its Toyota Camry, plus a Lexus ad. Toyota trades at 11 times forward earnings and yields 1.2%.

General Motors ( GM ) advertises the Cadillac, plus it is really pushing various Chevy brands including the Chevy Volt, the Chevy Silverado, and the Chevy Sonic through three different Chevrolet commercials. GM has a forward price to earnings ratio of 7 but does not pay a dividend.

Anheuser-Busch Inbev (BUD) is marketing Bud Light beer though its commercial. The stock has a forward PE of 15 and yield 1.5%.

Pepsi ( PEP ) tries to show how Pepsi MAX is better than Coke Zero. Pepsi pays a nice yield of 3.1% and trades at 15 times forward earnings.

E*TRADE ( ETFC ) used the famous baby to promote the E*TRADE's new 360 investing dashboard. The stock has a forward price to earnings ratio of 13.

Groupe Danone ( DANOY ) is the company that makes Dannon Oikos Greek Yogurt, another Super Bowl advertised product. The stock has a forward PE of 16.

Bridgestone ( BRDCY ) is another advertiser. The stock has a price to earnings ratio of 12.

Honda ( HMC ) is pushing its Acura NSX and Honda CR-V. The stock has a forward PE of 9 and a CD beating yield of 2%.

Procter & Gamble ( PG ) is publicizing its Downy Unstopables product. It trades at 15 times forward earnings and has a fairly high dividend payout of 3.3%.

Coca-Cola ( KO ) has its 'Polar bears like Coke' commercials. Coke yields 2.8% and trades at 17 times earnings.

Skechers ( SKX ) is promoting, guess what, Skechers. The stock has a forward PE of 28.

If you like interesting stock lists like this one, don't forget to check out the other lists available at WallStreetNewsNetwork.com.

Disclosure: Author owns TM and PEP at the time the article was written.

Super Bowl is a registered trademark of the NFL.

By Stockerblog.com

Buy Super Bowl Stocks According to Rice University

Rice University in Texas just came out with a study that the publicly traded companies that advertise on the Super Bowl this Sunday, such as Anheuser-Busch InBev (BUD) and Dr Pepper Snapple Group (DPS), should show an increase in price due to in increase in purchases of the stocks. WallStreetNewsNetwork.com has a free database of the major advertisers on the Super Bowl, which can be sorted and changed.

Check out the new release from Rice University below:

Watch the Super Bowl and buy some stocks?
Rice professors say publicly traded companies can expect increase in stock sales after big ad buys

HOUSTON – (Feb. 4, 2010) – It is commonly known that companies spend millions of dollars on advertising to increase general awareness, introduce new product lines, build on their brands and sell products and services, but professors at Rice University's Jones Graduate School of Business say such high-profile advertising provides another result that is not so well-known: Publicly traded companies who invest in big ad buys like the Super Bowl see a spike in their common stock being traded, even if they're not advertising a consumer product.

"We're fairly certain that the publicly traded companies advertising on Sunday's Super Bowl will see a spike in stock purchases," said James Weston, an associate professor of management and co-author of the study "Advertising, Breadth of Ownership and Liquidity."

Weston, along with Rice colleagues Gustavo Grullon and George Kanatas, said the increase in common-stock trading will come from the "everyday" person and not serious investors.

"People buy on impulse and on recognition," Weston said. "With more and more online trading taking place, companies that spend money on big advertising campaigns see this additional benefit from their advertising investment."

To speak to Weston, Grullon or Kanatas, or to obtain a copy of the study, contact David Ruth at 713-348-6327 or druth@rice.edu.
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To see a list of the primary companies that will be advertising this Sunday, go to wsnn.com.

Super Bowl is a registered trademark. Author does not own any of the above stocks.

By Stockerblog.com