Jim Cramer, the famous stock market commentator, has become a very popular personality, and his investing book has become very popular also. Comparing from Saturday, Sept. 30 to Saturday, October 7, the number of TouTube listings when "Jim Cramer" is entered went from 42 to 48, an increase of 14%. Listings in Yahoo went up 2%, and Google, no change.
Amazon Sales Rank for his book, Sane Investing in an Insane World, went from 116 to 88, an increase of 28 points in one week. Sales Rank for Business and Investing books went from 17 to 13, and increase in rank of four points. Surprisingly, in the very narrow category of Investing books, the sales rank went down from 2 to 3, exceeded in first place by Unconventional Success and Rich Dad Poor Dad in second place.