Tuesday, July 10, 2007

Eva Longoria Stock Index



Components of the Eva Longoria Stock Index:
HBI - Hanes celebrity endorsement
LRLCY.PK - L'Oreal celebrity endorsement
NWY - New York & Company celebrity endorsement
BEBE - BEBE SPORT celebrity endorsement
UN - Magnum ice cream brand owned by Unilever - celebrity endorsement
DIS - Desperate Housewives produced by ABC Television owned by Disney
PEP - Pepsi celebrity endorsement
F - Range Rover made by Land Rover, subsidiary of Ford - celebrity endorsement
SNE - The Young and the Restless produced by Sony Pictures Television

To track and to see more details on the Eva Longoria connection to these stocks, go to Stockpickr.com, and check out the Eva Longoria Stock Portfolio.

Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were excluded.

Returns:
Eva index ended up unchanged where it was three months ago, underperforming the Dow Jones Industrial Average, which was up 8.9%.
The Eva index was up 4.4% until May 20, when her TV character got married on Desperate Housewives, and since that time, it dropped 3.8%.

Author owns DIS.

By Fred Fuld for Stockerblog.com.

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