Monday, July 23, 2007

Gisele Bundchen Stock Index


Components of the Gisele Bündchen Stock Index:

LVMUY.PK LVMH Moët Hennessy Louis Vuitton S.A. owns several companies which Gisele is the spokesperson for, including Louis Vuitton (a luxury French fashion company), Givenchy ( French retailer of clothing, accessories, perfumes and cosmetics), Guerlain (the oldest perfume house in the world), and Céline.
AAPL Appeared on the 'Get a Mac' advertisements to promote the new line of Macintosh's.
LTD Victoria's Secret model, owned by Limited Brands. Note: On May 1st, 2007, Victoria's Secret announced that Bundchen had ended her contract with them.
RL Advertising campaign face for Ralph Lauren, owned by Polo Ralph Lauren Corp.
BULIF.PK Advertising campaign face for Bulgari, Italian jeweler and luxury goods retailer.
PPRUF.PK Celebrity endorsement - Balenciaga, a fashion house, owned by Gucci, owned by PPR SA.
VIV Celebrity endorsement - Vivo Participacoes S.A. largest mobile phone service provider in Brazil and in South America.
NWS Starred in the comedy, Taxi, in her movie debut, and The Devil Wears Prada , both produced by 20th Century Fox, a division of News Corp.
SNE Rumored to be starring in the upcoming Angels and Demons distributed by Sony.
VIA-B She won the the VH1/Vogue Model of the Year, VH1 owned by MTV Networks, which is owned by Viacom, Inc.
LGDDF.PK Lagardere Groupe SCA owns ELLE magazine, on which and in which Gisele's picture appeared many times.

To track and to see more details on the Gisele Bundchen connection to these stocks, go to Stockpickr.com, and check out the Gisele Bundchen Stock Portfolio.

Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were excluded.

Returns:
The Gisele Index was up 15% during the last three months, substantially outperforming the Dow Jones Industrial Average which was up only 8.2%.

Author owns AAPL.

By Fred Fuld for Stockerblog.com.

2 comments:

Gossipgal said...

So how does the Gisele Bundchen Stick Index compare with the Tom Brady Stock Index. My guess is, it outperforms the boyfriend's!

Gossipgal said...

Oops. I mean, "Stock Index." Freudian slip!

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