Sunday, May 02, 2010

The Cougar Stock Portfolio? Lingerie Sales Up Due to Cougars

With all the popularity of the Cougar Town TV show staring Courtney Cox, and the Sex and the City movies, lingerie sales have increased dramatically, especially at the Debenhams (DBHMY.PK) clothing store in London. According to a study by the retail chain, purchases by woman over 40 are way up during the last six month.

Maybe we should set up a 'Cougar Portfolio', which would include such companies as Limited Brands (LTD), which owns Victoria's Secret. The stock has a forward price-to-earnings ratio of 14, a price earnings to growth ratio of 1.33, and pays a decent yield of 2.2%.

Hanesbrands Inc. (HBI), owns several brands including Wonderbra, L’eggs, and Playtex. The stock has a forward PE ratio of 10.3, and has an excellent PEG ratio of 0.33.

Frederick's of Hollywood (FOH), is the seductive lingerie company founded by Frederick Mellinger, inventor of the push-up bra, in 1946. The company recently generated negative earnings, but has a favorable Price Sales ratio of 0.18.

If you like interesting stock lists, check out many of the free downloadable Excel databases at

Author owns FOH.


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