Monday, June 25, 2007

Paris Hilton Stock Index


Components of the Paris Hilton Stock Index:
PARL - Paris Perfumes
NWS - The Simple Life - Entertainment Group - News Corporation
TWX - Larry King Live - CNN - TBS - Time Warner
DCX - makes Mercedes Benz cars
CKR - spokesperson - Carl's Jr. - CKE Restaurants, Inc.
WMG - Paris Music Album - Heiress Records label - Warner Music Group
AMZN - Paris jewelry line
CBS - Confessions of an Heiress book - Simon & Schuster - CBS Corporation
GES - Advertising campaigns

To track and to see more details on the Paris Hilton connection to these stocks, go to Stockpickr.com, and check out the Paris Hilton Stock Portfolio.

Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were excluded.

Returns:
Up over 10% from May 1 until the time she first went to jail.
Outperformed the S&P 500 which was only up only 3.6% during the same time frame.
Outperformed the Dow which was only up only 4.1% during the same time frame.
Dropped about 2.5% while she was going through her jail experience. [Let's hope she stays out of jail.]


Paris Hilton Stock Index


Author owns TWX and DCX.

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