Quantum Of Solace, the latest James Bond movie, starring Daniel Craig and Olga Kurylenko, was released in the United Kingdom on October 31, and is supposed to have more product placements than any other James Bond movie. There are many publicly traded companies that have paid to have their product appear in the film and several companies that benefit from the Bond movie. Stockerblog has put together the James Bond Stock Index.
Here are the components of the index:
Ford Motor (F) for the Aston Martin, and the Ford Car that Camille drives.
Heineken Holding NV (HKHHF.PK) for the beer.
Diageo plc (DEO) for the Smirnoff vodka.
Swatch Group (SWGNF.PK) for the Omega watch.
Singapore Air (SINGF.PK) which owns 49% of Virgin Atlantic.
Sony (SNE) Sony Ericsson cell phones, laptop and mobile phones.
Coca Cola (KO) Coca-Cola Zero Zero Seven.
Activision Blizzard, Inc. (ATVI) Quantum of Solace video-game.
Corgi International (CRGI) James Bond collectibles and toys. [An extremely low cap and therefore extremely speculative stock]
Avon Products Inc. (AVP) 'Bond Girl 007' women's perfume.
It is interesting to note that through September of this year, the James Bond Stock Index outperformed the Dow Jones Industrial Average, dropping 9.9% versus a drop of 14.2% for the Dow. Unfortunately, since the movie was released, the James Bond Index was down 6.47% versus only a drop of 5.44% for the Dow Jones Industrial Average.
Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were included.
Other celebrity indexes worth checking out:
Paris Hilton Stock Index
Jessica Alba Stock Index
Eva Longoria Stock Index
Gisele Bundchen Stock Index
Heidi Klum Stock Index
President Barack Obama Stock Index
Author owns F.
By Fred Fuld at Stockerblog.com.
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