Sunday, August 16, 2009

Supermodel Stock Index Update: Celebrity Models Outperform the Dow

Two top modeling celebrities, Gisele B√ľndchen and Heidi Klum, both of which had celebrity stock indexes created by, have had their indexes updated and compared to the Dow Jones Industrial Average. The one thing that these women have in common, other than the fact that they are wealthy, successful supermodels, is that both of their indexes have outperformed the Dow over the last two and a half years.

Their indexes are based on the companies that they are connected to in some way, such as acting as celebrity spokesperson. Since January of 2007, the Gisele B√ľndchen's index was down 6.7% and the Heidi Klum's index was up 1.1%, and both were significantly better than the return on the Dow which was down 26.1%. The stocks in their indices are as follows:

Gisele Bundchen
Volkswagon (VLKAY.PK)
Polo Ralph Lauren Corp. (RL)
Vivo Participacoes (VIV)
News Corp. (NWSA)
Sony (SNE)
Procter & Gamble (PG)
Disney (DIS)

Heidi Klum
Limited (LTD)
McDonalds (MCD)
Volkswagon (VLKAY.PK)
Target (TGT)
Procter & Gamble (PG)
Nike (NKE)
Jones Apparel Group Inc. (JNY)
Hennes & Mauritz AB (HNNMY.PK)

These are price-weighted indexes, similar to the Dow Jones Industrial Average.
Dividends were included.

Check out additional details on Gisele Bundchen, Heidi Klum, and Angelina Jolie.

Author owns DIS, MCD, and TWX.

By Fred Fuld at


Saoirse said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Utymo Oliveira said...

could i have recently graphics about the Gisele Bundchen Stock Index Update?? I really need then please - what is the most recently graphic that we have? thanks and best regards utymo oliveira from brazil