, takes a completely different approach to making money in real estate. He says that 'location, location, location' is not the most important factor in real estate investing. McKinney recommends being a contrarian investor and looking in areas where others don't, making your own market. He made a significant amount of money investing 'where other people were too scared to go.' Very specific advice is given on what to look for in undervalued neighborhoods and a very simple formula for determining if the property is a buy. McKinney spends a lot of the book discussing the creation of 'green' and environmentally responsible homes and home construction. He knows what he is talking about; he built the largest green home in the world.
Since we are at the bottom of the real estate market (according to me, called last October), now is the time to start looking to invest in real estate. And if you need a guide, don't let McKinney's rock musician appearance turn you off. He has the knowledge and experience. Check out Burst This!: Frank McKinney's Bubble Proof Real Estate Strategies
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