Saturday, February 27, 2010
No More Gatorade Endorsement for Tiger Woods
Pepsico (PEP) has decided to terminate the Gatorade endorsement of Tiger Woods, due to his marital issues. This is a follow-up to Pepsico's elimination of the Tiger Focus drink. And it is on top of the cancellation of the contracts with ATT (T) and Accenture (ACN). With all these contracts and connections going away, there isn't much left of the Tiger Woods Stock Index.