Many large publicly traded corporations understand this and have been willing to pay extremely large amounts for certain domains. The following is a list of the highest priced domain names and the names of the stocks that purchased them, along with the purchase price:
fb.com Facebook (FB) $8.5 million
loans.com Bank of America (BAC) $3 million
social.com Salesforce.com (CRM) $2.6 million
mortgage.com Citigroup (C) $1.8 million
fly.com Travelzoo (TZOO) $1.5 million
vista.com Vista Print (VPRT) $1.25 million
mercury.com Hewlett Packard (HPQ) $1.1 million
sky.com British Sky Broadcasting (BSYBF) $1 million
o.co Overstock.co (OSTK) $350 thousand
Also, don't forget to check out:
Stocks that Own the Shortest Domain Names: One Letter Long
Sales data came from Domaining.com
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