Saturday, August 06, 2016

How to Invest in the Olympics

The 2016 Summer Olympics in Rio de Janeiro had its opening ceremony yesterday, August 5, 2016, and will run until August 21. There will be over 207 nations participating with more than 10,000 athletes. The United States has already received its first gold medal for the women's 10-meter air rifle event.

In 2008, the Summer Olympics had the largest global viewership, and the highest peak viewer share in the world of any television broadcast. With that track record, if 2016 comes even close to that, it will been a boon to the companies connected with the Olympics.

Investors that are looking for a way to play the Olympics have several companies that they can choose from.

First, you have the airlines. United (UAL) is the official airline of the Olympics. LATAM Airlines (LFL ) serves the South American market and will be bringing a large number of passengers to Rio.

In terms of clothing and apparel, there is Ralph Lauren (RL) which made the Olympic outfits. Nike (NKE) is a proud sponsor, and we will be seeing many Nike shoes in several events. Under Armour (UA) is not an official sponsor but has made the uniforms for the US gymnastics teams, and should benefit from the publicity. Finally, there is Dick's Sporting Goods (DKS), which markets various types of athletic apparel and exercise equipment. It is an official sponsor.

Next there is the media. The Olympics are being broadcast on the NBC television network, which is owned by Comcast (CMCSA). Media General (MEG) will have the Olympics aired on 13 of its NBC affiliates.

 Last but not least is Visa (V), an official sponsor, which is handling the Olympic payment system.

Hopefully, some of these stocks can provide a gold medal for your portfolio.

You can see an investment motif of Olympics Stocks at If you like interesting stock lists like this, you should check out many of the free stock lists at

Disclosure: Author didn't own any of the above at the time the article was written.


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