Friday, March 23, 2012

Supermodel Gisele Stock Index Still Outperforms

Gisele Bunchen, the wife of football star Tom Brady, is the world's top earning supermodel, according to Forbes.

Gisele, who receives most of her income in euros and Brazilian reals, is a celebrity endorser and spokesperson for numerous products of many publicly traded companies. Back in 2007, I examined these companies and built them into the form of a stock index, in order to compare Gisele's stocks with the Dow Jones Industrial Average.

The following graph shows the return for both from last year.

If you look at the returns from January 2011 to today, the Dow is up 11.2%, yet the Gisele Stock Index is up an incredible 25.7%. This return excludes Apple (AAPL), which used to be part of the index because Gisele Bundchen appeared on the 'Get a Mac' advertisements to promote the new line of Macintosh's a few years ago. If Apple was still in the index, her return would be even higher.

A selection of the stocks in her index include:

Volkswagon (VLKAY.PK) TV commercial spokesperson

Polo Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren, owned by Polo Ralph Lauren Corp.

Vivo Participacoes (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America

News Corp. (NWSA) Starred in the comedy, Taxi, in her movie debut, and The Devil Wears Prada, both produced by 20th Century Fox, a division of News Corp.

Procter & Gamble (PG) Celebrity endorsement, increased Pantene's sale in Brazil by 40%.

Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot

For a free list of stocks in the Gisele Stock Index, go to

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, the Freida Pinto Stock Index, and the Supermodels Stock Indices.

The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS, NWSA, and AAPL at the time the article was written. No celebrity endorsement expressed or implied.


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