Thursday, February 13, 2014

Gisele Bündchen Stock Index Up 93%

Some people know of Gisele Bunchen as a Brazilian supermodel, some know of her as the wife of American football star Tom Brady, and some know her as an intelligent and successful businesswoman. In addition, she is a celebrity endorser and spokesperson for numerous products of many publicly traded companies. According to Forbes Magazine, Gisele is the top earning supermodel.

Up 93%

Based on the companies that Gisele has connections with, and putting those companies into a stock index, Gisele's stocks significantly outperformed the Dow Jones Industrial Average since 2007. The Gisele Index was up 93%, versus 27% for the Dow.

The following graph shows the return for the last seven years:

Beats the Dow Jones Industrial Average

Since 2010, her index return was almost double the Dow. The Gisele Index outperformed the Dow Jones Industrial Average since the beginning of the year, with Gisele up 2.9%, whereas the Dow was up only 2.1% over the same period of time. 

The Gisele Stocks

Most of the stocks in her index pay dividends. The stocks in the Gisele index include:

Volkswagon (VLKAY) She was the spokesperson for the Volkswagon TV commercials 

Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren

Telefonica Brasil (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America

Procter & Gamble (PG) Celebrity endorsement, increased Pantene's sales in Brazil by 40%

Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot

LVMH Moet Hennessy Louis Vuitton (LVMUY) Spring 2012 campaign for Givenchy

Free List

For a free list of stocks in the Gisele Stock Index, along with some financial information relating to the price earning ratios and yeilds, and the connection to Gisele, go to

Other Celebrity Stock Indexes

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, and the Supermodels Stock Indices.

Russell James Collector's Edition with Gisele Bundchen photoprint

The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS at the time the article was written. No celebrity endorsement expressed or implied.


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