Dot Apple, Dot Google, Dot Netflix, Dot AOL New Domains

A top level domain is what you see after the last dot in a basic website address; in other word, .com, .org, .net, .gov, and so on. Now, the non-profit organization that manages the Internet, The Internet Corporation for Assigned Names and Numbers, also known as ICANN, will now allow brand identity top level domains.

For example, Apple (AAPL) could have www.apple.apple in addition to www.apple.com, or www.ipad.apple as a website address. And they are pursuing it. Other companies jumping on the bandwagon include Netflix (NFLX), AOL (AOL), Volkswagen AG (VLKAY), Amazon (AMZN), and Google (GOOG).

It is not just company names that are being applied for. Many businesses have applied for .baby, .baseball, .money, .pizza, .read, .store, .music, and .news. Want to apply for your own top level domain? The application fee is $185,000.