Monday, July 23, 2012

The Sofía Vergara Stock Index

According to Forbes, the highest paid television actress over the last twelve months is Sofía Vergara. She is the beautiful 40 year old Colombian actress and model who stars in the TV hit show Modern Family.

She started out as a runway model and as a co-host for a Colombian television show at the age of 20. After working for Univision for several years, she started appearing in sitcoms for ABC. She was nominated three years in a row for the Primetime Emmy Award for Outstanding Supporting Actress in a Comedy Series. She is starring in the upcoming movie The Three Stooges. She earned approximately $19 million in the last year, putting her at the top of the Forbes top TV actress list.

It is not just Vergara that is making money for herself, she is also helping the companies that she is associated with make money. Her first commercial was a Pepsi (PEP) ad broadcast in Latin America and just last year, she appeared in a Diet Pepsi commercial with David Beckham. Pepsi trades at 16 times earnings and pays a decent yield of 3.1%. The company reports earnings July 25.

Vergara also has an endorsement deal making her the new face of CoverGirl, the cosmetic product line of Procter and Gamble (PG). The company has a forward price to earnings ratio of 16.5 and yields a generous yield of 3.5%. The company's earnings announcement is August 3.

Of course with her popularity in Modern Family, the companies that benefit include the production company, 20th Century Fox Television, owned by News Corp. (NWSA), and the ABC television network, owned by the Disney Company (DIS).

All the companies that she is connected with can be found on the free list of Sofia Vergara stocks at If you take all these stocks and put them in the form of a stock index, you will find that the Sofia Vergara Stock Index greatly outperformed the Dow Jones Industrial Average.

Since January of 2008 to July of this year, Sofia's stocks were up 32.3% versus only 1.4%. If you measure from January 2009, the S and P was up 60.3% but Sofia still beat it, rising 77.9%.

If you like celebrity stock indexes, you might want to check out the Gisele Bunchen Stock Index and the Angelina Jolie Stock Index.

The Sofia Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS and NWSA at the time the article was written. No celebrity endorsement expressed or implied.


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