Thursday, September 18, 2014

Heidi Klum Stock Index Outperforms

If you have watched any of the America's Got Talent TV show during the last month, you would have noticed the beautiful, intelligent, and well-spoken German American supermodel and businesswoman, Heidi Klum. She is one of the four judges on the show, along with Howie Mandel, Howard Stern, and Melanie "Mel B" Brown. America's Got Talent was the most successful show of this summer.

Klum is ranked as the second highest paid supermodel, after Gisele B√ľndchen. She has been the celebrity spokesperson for numerous products and companies. One thing that I have discovered after tracking celebrity stock indexes over the last several years, is that very successful actors and supermodels can have a very significant effect on the revenues of companies that the celebrities represent, which in turn, can affect the stock prices of those companies.

I have tracked the Heidi Klum Stock Index from 2007, and her index has outperformed the S&P 500 significantly, rising 104% since 2007 versus 41% for the stock market. She even discussed her index in an interview in 2008, by WowOWow, The Women on the Web.

Some of the stocks in her index are new connections for Klum, and some companies she is no longer connected with but she had a major influence on their products.

Components of the Heidi Klum Stock Index:

  • Mattel (MAT) Heidi Klum Barbie doll
  • McDonald's (MCD) celebrity spokesperson
  • Volkswagen A G (VLKAY) celebrity spokesperson, made a Beetle blush on a TV commercial
  • Target Corp. (TGT) TV commercial can be seen on YouTube
  • Procter Gamble Co. (PG) owner of the Braun shaving products business which she promoted
  • Nike Inc. (NKE) celebrity spokesperson
  • Dannon (DANOY) face of Dannon Light & Fit yogurt
  • H & M, also known as Hennes & Mauritz AB (HNNMY) the Swedish clothing company
  • Comcast (CMCSA) owner of NBC, which runs America's Got Talent on which Heidi Klum is a judge

  • You can see all the stocks in the Heidi Klum Stock Index at Not only does America have talent, but Heidi Klum has business talent, both for herself and the companies she represents.

    Disclosure: Author owns MCD and MAT.


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