Monday, September 22, 2014

Gisele Bünchen Making Money for Herself and the Companies She Represents

If you have been reading this blog for a while, you would notice that I have written about the companies that the famous Brazilian supermodel Gisele Bünchen has been connected with, and the Gisele Bünchen Stock Index. I wrote about it earlier this year, in 2013, in 2012, all the way back to 2007.

Recently, Forbes Magazine published its list of top earning supermodels and Gisele was at the top of the list, far outperforming the two second highest, Doutzen Kroes and Adriana Lima.

Gisele Stock Index Up 105.6%

Based on the stock index created from companies that Gisele has some connection to, the Gisele Stock Index significantly outperformed the Dow Jones Industrial Average since 2007. The Gisele Index was up 105.6%, versus 36.9% for the Dow.

The following graph shows the returns for Gisele and the Dow for the last seven years:

Gisele Significantly Beats the Dow Jones Industrial Average

Returns over the years:
Since 2008 Gisele: 90.2%, Dow: 36.6%
Since 2009 Gisele: 139.9%, Dow: 116.0%
Since 2010 Gisele: 109.2%, Dow: 71.6%
Since 2011 Gisele: 62.2%, Dow: 46.9%

The Gisele Stocks

According to the list of Gisele stocks at, most of the stocks in her index pay dividends. The stocks in the Gisele index include:

Volkswagon (VLKAY) She was the spokesperson for the Volkswagon TV commercials

Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren

Telefonica Brasil (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America

Procter & Gamble (PG) Celebrity endorsement, increased Pantene's sales in Brazil by 40%

Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot

LVMH Moet Hennessy Louis Vuitton (LVMUY) Spring 2012 campaign for Givenchy

Free List

For a free list of stocks in the Gisele Stock Index, along with some financial information relating to the price earning ratios and yields, and the connection to Gisele, go to

Other Celebrity Stock Indexes

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, and the Supermodels Stock Indices.

Russell James Collector's Edition with Gisele Bundchen photoprint

The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS at the time the article was written. No celebrity endorsement expressed or implied.



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