Monday, November 23, 2009

Taylor Swift Stock Index Outperforms the Stock Market

Taylor Swift is the famous country singer, winner of 40 awards, and made more famous by the incident with Kanye West at the 2009 MTV Video Music Awards. But she is successful for another reason. Taylor is connected to a lot of publicly traded companies, acting as spokesperson for their products, record labels, and movie distributors. Tracking the stocks she is connected with from January of 2009, the Taylor Swift Stock Index has greatly outperformed the Dow Jones Industrial Average, rising 40% for the year versus only 29% for the Dow.

The stocks in her portfolio include:

Jakks Pacific, Inc. (JAKK) Taylor Swift Celebrity Dolls

Jones Apparel Group, Inc. (JNY) the face of L.E.I. Jeans (Life Energy Intelligence) since 2008

Vivendi SA ADR (VIVDY.PK) albums and EPs: Taylor Swift, Fearless, Beautiful Eyes, Sounds of the Season: The Taylor Swift Holiday Collection, Live from SoHo, Big Machine Records, Universal Music Group

Time Warner Inc. (TWX) starring in Valentine's Day movie, New Line Cinema

Viacom (VIAB) appeared last year on CMT Crossroads, Country Music Television

Disney (DIS) starred in Jonas Brothers: The 3-D Concert Experience

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, the Freida Pinto Stock Index, and the Supermodels Stock Indices.


The Taylor Swift Index is a price-weighted index, similar to the Dow Jones Industrial Average.

Author owns DIS and TWX.

By Fred Fuld at

Photo courtesy of wikipedia. No celebrity endorsement expressed or implied.


Anonymous said...

I’m a huge fan of Taylor Swift. I like her songs because when you listen to her music, it makes you feel what she feels. Taylor Swift has always been one of my favourite country music artists and I couldn't pass up any opportunity to see her even if tickets are hard to come by. But I still go to her concerts & sing along to all her songs after founding this site

Unknown said...

Apart from celebrating her achievements as a nominee for 5 awards, Swifts has also jumped in the poll of her Fearless Tour, which will be joining Swift with tourmates Kellie Pickler and Gloriana.

Taylor Swift Concert Tickets

Anonymous said...

ya i agree

Stockerblog said...

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