Britney Spears Stock Index

Components of the Britney Spears Stock Index:
SKX - Celebrity endorser for Skechers
RDEN - Curious and Fantasy Perfume - Elizabeth Arden
PEP - Celebrity endorser for Pepsi
DAI - Daimler makes Mercedes Benz cars
VIA - Starred in Crossroads movie Paramount - Viacom
JAKK - Britney Spears Fashion Doll - Play Along Toys, division of Jakks Pacific
SNE - Everytime and Toxic songs - Sony

To track and to see more details on the Britney Spears connection to these stocks, go to Stockpickr.com, and check out the Britney Spears Stock Portfolio.

Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average, for the last three months.
Dividends were excluded.

Returns:
During the entire time frame, the Britney Spears Index underperformed the Dow, although from the middle of July, the Britney Index was a very close match to the Dow.

Author owns DAI.

By Fred Fuld at Stockerblog.com

Picture courtesy of the U.S. Navy.