Components of the Britney Spears Stock Index:
SKX - Celebrity endorser for Skechers
RDEN - Curious and Fantasy Perfume - Elizabeth Arden
PEP - Celebrity endorser for Pepsi
DAI - Daimler makes Mercedes Benz cars
VIA - Starred in Crossroads movie Paramount - Viacom
JAKK - Britney Spears Fashion Doll - Play Along Toys, division of Jakks Pacific
SNE - Everytime and Toxic songs - Sony
To track and to see more details on the Britney Spears connection to these stocks, go to Stockpickr.com, and check out the Britney Spears Stock Portfolio.
Assumptions:
This is a price-weighted index, similar to the Dow Jones Industrial Average, for the last three months.
Dividends were excluded.
Returns:
During the entire time frame, the Britney Spears Index underperformed the Dow, although from the middle of July, the Britney Index was a very close match to the Dow.
Author owns DAI.
By Fred Fuld at Stockerblog.com
Picture courtesy of the U.S. Navy.
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