Tuesday, August 28, 2007

Britney Spears Stock Index

Components of the Britney Spears Stock Index:
SKX - Celebrity endorser for Skechers
RDEN - Curious and Fantasy Perfume - Elizabeth Arden
PEP - Celebrity endorser for Pepsi
DAI - Daimler makes Mercedes Benz cars
VIA - Starred in Crossroads movie Paramount - Viacom
JAKK - Britney Spears Fashion Doll - Play Along Toys, division of Jakks Pacific
SNE - Everytime and Toxic songs - Sony

To track and to see more details on the Britney Spears connection to these stocks, go to Stockpickr.com, and check out the Britney Spears Stock Portfolio.

This is a price-weighted index, similar to the Dow Jones Industrial Average, for the last three months.
Dividends were excluded.

During the entire time frame, the Britney Spears Index underperformed the Dow, although from the middle of July, the Britney Index was a very close match to the Dow.

Author owns DAI.

By Fred Fuld at Stockerblog.com

Picture courtesy of the U.S. Navy.

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