Sunday, November 16, 2008

James Bond Stock Index

Quantum Of Solace, the latest James Bond movie, starring Daniel Craig and Olga Kurylenko, has just been released, and is supposed to have more product placements than any of the other James Bond movies. There are many publicly traded companies that have paid to have their product appear in the film and several companies that benefit from the Bond movie.

Here are the components of the index:

Ford Motor (F) for the Aston Martin, and the Ford Car that Camille drives.

Heineken Holding NV (HKHHF.PK) for the beer.

Diageo plc (DEO) for the Smirnoff vodka.

Swatch Group (SWGNF.PK) for the Omega watch.

Singapore Air (SINGF.PK) which owns 49% of Virgin Atlantic.

Sony (SNE) Sony Ericsson cell phones, laptop and mobile phones.

Coca Cola (KO) Coca-Cola Zero Zero Seven.

Activision Blizzard, Inc. (ATVI) Quantum of Solace video-game.

Corgi International (CRGI) James Bond collectibles and toys. [An extremely low cap and therefore extremely speculative stock]

Avon Products Inc. (AVP) 'Bond Girl 007' women's perfume.

It is interesting to note that through September of this year, the James Bond Stock Index outperformed the Dow Jones Industrial Average, dropping 9.9% versus a drop of 14.2% for the Dow. However, through October of this year, the James Bond index is down 29.1% versus a drop of 26.2% for the Dow. Now that the movie is out, hopefully the James Bond Stock Index will begin to outperform again.

This is a price-weighted index, similar to the Dow Jones Industrial Average.
Dividends were included.

Other celebrity indexes worth checking out:
Paris Hilton Stock Index
Jessica Alba Stock Index
Eva Longoria Stock Index
Gisele Bundchen Stock Index
Heidi Klum Stock Index
President Barack Obama Stock Index

Author owns F.

By Fred Fuld for

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