Domains are on the Move Again: Insure.com Sold for $16 Million

Recently, there was an auction sale of one character dot biz domain names. But the real money is in the dot com domains. Insure.com just sold for $16 Million, beating out Toys.com at $5.1 million which was purchased by Toys R Us, now a privately held company, and Fly.com, purchased by Travelzoo (TZOO) which trades on NASDAQ, for $1.8 million.