Wednesday, October 28, 2009
Supermodel Gisele Having a Baby Girl, Outperforming the Stock Market
Gisele Bündchen, the richest supermodel in the world and wife of football star Tom Brady, is pregnant with a baby girl and is expecting in December. Gisele is connected to a lot of publicly traded companies, acting as spokesperson for their products. Tracking the stocks she is connected with from January of 2007, the Gisele Bundchen Stock Index has greatly outperformed the Dow Jones Industrial Average.
The stocks in her portfolio include:
Volkswagon (VLKAY.PK) TV commercial spokesperson
Polo Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren, owned by Polo Ralph Lauren Corp.
Vivo Participacoes (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America
News Corp. (NWS-A) Starred in the comedy, Taxi, in her movie debut, and The Devil Wears Prada , both produced by 20th Century Fox, a division of News Corp.
Procter & Gamble (PG) Celebrity endorsement
Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot
The Gisele Index is down only 2% for the last three years versus the Dow which was down 23%. By the way, Apple (AAPL) used to be part of her index because she appeared on the 'Get a Mac' advertisements to promote the new line of Macintosh's a few years ago. If Apple was still in the index, her return would be quite a bit higher.
Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, the Freida Pinto Stock Index, and the Supermodels Stock Indices.
The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average.
Author owns DIS, NWS-A, and AAPL.