Friday, November 11, 2011

Supermodel Gisele Outperforms the Dow

Did you happen to see the Victoria's Secret fashion show on TV the other night? Supermodel Miranda Kerr wore a $2.5 million diamond-studded bra. Who can afford such apparel? Well, Gisele B√ľndchen, the richest supermodel in the world, for one.

Gisele, the wife of football star Tom Brady, is still in first place in terms of supermodel earnings, making approximately $45 million per year. Heidi Klum is in second place at $20 million, with Kate Moss in third place at $13.5 million. In fourth place is Adriana Lima at $8 million and Alessandra Ambrosio with $5 million per year according to Forbes.

Gisele, who receives most of her income in euros and Brazilian reals, is a celebrity endorser and spokesperson for numerous products of many publicly traded companies. If you look at these companies and build them into the form of a stock index, you can see how Gisele's stocks compare to stocks in general.

Tracking the stocks she is connected with from January of 2007, the Gisele Bundchen Stock Index has substantially outperformed the Dow Jones Industrial Average.

A selection of the stocks in her index include:

Volkswagon (VLKAY.PK) TV commercial spokesperson

Polo Ralph Lauren Corp. (RL) Advertising campaign face for Ralph Lauren, owned by Polo Ralph Lauren Corp.

Vivo Participacoes (VIV) Celebrity endorsement - largest mobile phone service provider in Brazil and in South America

News Corp. (NWSA) Starred in the comedy, Taxi, in her movie debut, and The Devil Wears Prada, both produced by 20th Century Fox, a division of News Corp.

Procter & Gamble (PG) Celebrity endorsement, increased Pantene's sale in Brazil by 40%.

Disney (DIS) Celebrity endorsement - appeared in the 'Year of a Million Dreams' celebration photoshoot

The Gisele Index is UP 41% since January 2007 versus the Dow which was DOWN 4% during the same period. Since January 2008, Gisele was up 39% versus a drop of 4% for the Dow. And since January 2009, Gisele rose 67%. You can access a free list of stocks in the Gisele Index at

Apple (AAPL) used to be part of the index because Gisele Bundchen appeared on the 'Get a Mac' advertisements to promote the new line of Macintosh's a few years ago. If Apple was still in the index, her return would be significantly higher.

Other celebrity stock indexes you may be interested in include the Heidi Klum Stock Index, the Eva Longoria Stock Index, the Angelina Jolie Stock Index, the Jessica Alba Stock Index, the Nicole Kidman Stock Index, the Freida Pinto Stock Index, and the Supermodels Stock Indices.

The Gisele Index is a price-weighted index, similar to the Dow Jones Industrial Average. It includes reinvested dividends.

Disclosure: Author owned DIS, NWSA, and AAPL at the time the article was written. No celebrity endorsement expressed or implied.



SpamBl0g said...

# You can access a free list of stocks in the Gisele Index at

Could not locate it.

Stockerblog said...

On the website, scroll down about halfway down the page. The link will be on the left hand side, between German High Yield Stocks and Gold and Silver ETFs.