Sunday, August 17, 2008

Supermodels Outperform the Dow

Three top celebrities, Gisele B√ľndchen, Heidi Klum, and Angelina Jolie, all of which had celebrity stock indexes created by Fred Fuld at and implemented a, have had their indexes updated and compared to the Dow Jones Industrial Average. The one thing that these three women have in common, other than the fact that they are wealthy, successful celebrities [two supermodels and one movie star who was also a model], is that all three of their indexes have outperformed the Dow over the last six months.

Their indexes are based on the companies that they are connected to in some way, such as acting as celebrity spokesperson. Over the last six months, Gisele B√ľndchen's index was up 1.6%, Heidi Klum's index was down only 0.7%, and Angelina Jolie's index was down 10%, yet all were better than the Dow which was down 10.3%. Their portfolios are as follows:

Gisele Bundchen
Volkswagon (VLKAY.PK)
Polo Ralph Lauren Corp. (RL)
Vivo Participacoes (VIV)
News Corp. (NWS-A)
Sony (SNE)
Procter & Gamble (PG)
Disney (DIS)

Heidi Klum
Limited (LTD)
McDonalds (MCD)
Volkswagon (VLKAY.PK)
Target (TGT)
Procter & Gamble (PG)
Nike (NKE)
Jones Apparel Group Inc. (JNY)
Hennes & Mauritz AB (HNNMY.PK)

Angelina Jolie
Sony (SNE)
Viacom (VIA-B)
Time Warner (TWX)
News Corp. (NWS-A)
General Electric (GE)
Disney (DIS)
Lions Gate Entertainment (LGF)
Comcast (CMCSA)

These are price-weighted indexes, similar to the Dow Jones Industrial Average.
Dividends were included.

Check out additional details on Gisele Bundchen, Heidi Klum, and Angelina Jolie.

Author owns DIS, MCD, and TWX.

By Fred Fuld at

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